Polished Digital is the only digital agency built exclusively for the stone fabrication industry. We are fabricators ourselves — which means we speak your customers' language before we write a single word of copy.
"I bought the a competitor machine instead of the the right machine because our client's website didn't clearly explain the difference. That marketing gap cost our client a sale — and cost me the wrong machine."
— Ben, Pablo Marble & Granite · our client Customer · Woburn, MA
This experience is what drove us to build Polished Digital. We know stone fabrication. We know machinery. And we know exactly what information a fabricator needs to make a $200,000+ purchase decision — because we are fabricators who make those decisions ourselves.
Fabricators can't easily compare the the right machine vs. a competitor machine vs. robotic sawjet on your website. The benefits that would change a purchase decision are buried.
Your paid ads send traffic to the homepage, not dedicated machine landing pages. This wastes ad spend and lowers conversion rates on high-intent buyers.
Neither our client nor a secondary competitor have implemented schema markup. the market leader has it partially — giving them richer Google results and higher click-through rates.
Our client scores 72/100 vs. the market leader's 88/100. The gap is closeable — and we have a specific 12-month plan to close it without matching the market leader dollar for dollar.
Polished Digital was founded by stone fabricators, for the stone industry. We don't learn your business from a brief — we already know it. We understand the difference between quartzite and quartz, between a robotic sawjet and a bridge saw, and between a fabricator who's ready to automate and one who isn't.
That industry knowledge is the difference between generic marketing copy and content that actually converts a fabricator at the decision stage of a $200K+ purchase.
Our Proof of Concept · Woburn, MA
Convert visitors into buyers with a site built around how fabricators actually make purchasing decisions.
Dominate stone industry searches and close the gap with the market leader through technical and content SEO.
Stop sending paid traffic to your homepage. Machine-specific landing pages matched to buyer intent.
our client has a strong foundation — 650+ robotic sawjets in the field, the Fly to Detroit program, and genuine robotic sawjet category leadership. These are the gaps costing you sales.
Paid ads sending to the homepage instead of dedicated machine pages. Wasted spend on high-intent buyers who need specific information to convert.
$200K+ buyers need side-by-side specs. The confusion between the right machine and a competitor machine that cost our client our sale could be eliminated with a simple comparison page.
Zero structured data detected on our client's website. This is a 1–2 week fix that enables rich results in Google and typically increases click-through rates 15–30%.
Hundreds of machines in the field — where are the customer stories? The market leader publishes fabricator spotlights monthly. Our client's case studies are static and sparse.
Below Google's 75+ threshold for good mobile experience. the market leader scores ~85. The primary culprits are fixable without a full rebuild.
AI Overview citations dropped 6 last month. ChatGPT citations down 5. As fabricators use AI to research purchases, our client needs to appear in those answers.
Ahrefs data — traffic, keywords, AI citations, and backlink profile vs. two primary competitors
$206K–$304K phased plan across 3 stages sequenced by ROI priority
Full competitive analysis — SEO scores, visual direction, machine catalog UX
90-day SEO plan — technical audit, content, backlink outreach, keyword expansion
Competitive benchmarking matrix — our client, the market leader, a secondary competitor
Option A (headless $40K–$80K) and Option B (WordPress $25K–$45K) with full specs
Head-to-head comparison — product positioning, digital presence, differentiation
Page-by-page audit of our client's website with specific actionable recommendations
Strategic roadmap to close the gap with the market leader across SEO & positioning
One of the most impressive stone fabrication operations in New England — 18 years of experience, robotic CNC systems, a proprietary quartz line with a lifetime warranty, and a commercial portfolio including Fenway Park, The Smithsonian, Hard Rock, and Marriott properties. None of it was visible online.
This fabricator scored 38/100 on overall SEO health — well below what's needed to compete for high-intent local searches. Competitors with smaller operations and less impressive credentials were outranking them because they had invested in basic digital fundamentals this client had not.
With average job values of $4,500–$15,000+, the return on Google Ads is compelling. At a recommended $3,500/month in ad spend and a conservative 20% close rate, this projects $18,000–$27,000 in new monthly revenue — a 5–8x return on every dollar spent.
Combined SEO and Google Ads will position this fabricator to dominate both paid and organic results across Rhode Island and Massachusetts — capturing buyers at every stage while smaller competitors with weaker credentials appear below the fold.
"An operation with a Fenway Park installation and a Smithsonian project should never be outranked by a competitor with a fraction of the credentials. Digital fundamentals change that — and they change it fast."
We've done the research. We have the plan. And unlike any other agency, we understand your industry because we're in it.
Contact Us Today